• Arrange venues and participate in events and gatherings using experienced equine and human performers that are dedicated to promoting the virtues and benefits of the horse/human connection.
• Promote an appreciation for the horses that we represent using accepted principles and standards concerning their handling, care, evaluation, and management.
• Act as ambassadors to the Friesian breed, along with other breeds we may represent. This includes participating in breed shows, horse shows, expositions, corporate events, charity and/or benefit performances, and providing educational information to the public about breeds we represent.
• Provide educational opportunities to the public, groups, and related associations through equine performing arts, seminars, clinics, and other means.
• Foster and encourage good relations with all organizations, member Corporations, and other groups through outreach and planned venue activities.
• Use our considerable public appeal to assist in philanthropic and humanitarian endeavors.
• Honor our fans, sponsors, teammates and most importantly our equine partners.